Brand: Oxley Gin
Project Type: BVI Proposal

I analysed the creative strategy for the Oxley rebrand, examining the 360° degree look and feel from On-Trade to Off-Trade activation.

To do this, I created a 16-page creative audit, which was used by the team to re-assess the creative brand positioning and update the Oxley Gin team. The audit helped to identify areas where the brand could be improved, resulting in a successful rebrand that effectively targeted both On-Trade and Off-Trade audiences.