Brand: Jack Wills
Project Type: Website Redesign

I lead the full redesign of the new Jack Wills website with the assistance of the Head of Design.

Ensuring all designs were both suitable for the target market with a clear customer journey and achievable in the time frame.
I designed all wireframes and visuals for the key categories on the website, new homepage modules to push trade requirements.

I also ran the project from discovery to UAT testing and development for a launch right on deadline.