Brand: Sports Direct
Project Type: Digital Campaign Launches
Website Updates
I lead the design for multiple Email campaigns using Frasers owned customer databases.
The goal of these emails was mostly to inform customers of best selling products, new launches and offers.
The email and I used SEO optimised copy and data analytics to take advantage of high engagement times to launch these campaigns.
Designed a USAPRO email which created £30k revenue on sent out 30 hours after the launch of Courtney Black x USA PRO collection.
40% of products sold out 2 hours into the launch.
Email Campaigns
I worked with the E-Commerce team to adapt Homepage, PLP & PDP pages for campaign launches on USAPRO.co.uk and Sportsdirect.com.
Additionally designed custom
category pushing product collections.
I also collaborated with Photography team to optimise image assets for E-Commerce and Key Visuals for web based launches.