For our second campaign with fitness influencer Courtney Black we wanted to go bigger and better than before. This means capitalising on the things that worked well, and ensuring we improve the areas that could have worked better for round two.

With the help of brilliant film making team JustUpstairs we created a campaign that reflected just that.

The video was showcased in 20+ Sports Direct shop windows around the UK and was picked up for a Sky TVC spot.

My role involved:

• Creation of campaign logo and branding

• Working with Marketing team on a strong video lead social strategy

• Briefing Video production team on what videos are needed for promotion.

• Creation of paid social for promotion on all platforms

• Creation of face filters on SPARKS AR

• Update of all web assets to fit new campaign guidelines

• Email Design for House of Fraser, Sports Direct & USA PRO