Brand: Aberfeldy
Project Type: Campaign Creative

As the Producer for Aberfeldy Distillery's monumental 125th anniversary celebration, I had the privilege of overseeing the production of our commemorative film.

This project involved crafting a compelling narrative that not only delves into the rich history of Aberfeldy but also showcases the artistry behind our limited edition 25-Year-Old Single Malt. Capturing the essence of Aberfeldy's time-honoured craftsmanship required a seamless collaboration with our team.

In addition to film production, I also took the lead on art direction across all digital marketing assets associated with the 125th anniversary campaign. This included developing the visual aesthetics for our social media platforms, website, and other promotional materials.

The photographic component was a key highlight, where I had the chance to assist art direction with photographer Stuart Miller on the exceptional Aberfeldy 25-Year-Old product in a manner that truly resonates with its unparalleled quality and heritage. The overarching goal was to create a cohesive and visually striking campaign that not only pays homage to Aberfeldy's storied past but also excites and engages our audience for what lies ahead.